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November 22, 2005
By: TOM BRANNA
Max Factor has signed a licensing agreement with the upcoming film “The Aviator,” due in theaters this month. Under the terms of the agreement, Max Factor can use images from the movie in its advertising and promotions. Scheduled ads will highlight two new Max Factor products: Lash Lift mascara and Colour Perfection lipstick. Lash Lift is said to curl, volumize and lengthen, as well as give the eyes a “wide-awake” look. Colour Perfection lipstick replaces Lasting Colour lipstick, which is being phased out.
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